Tanna Coffee Television Advertisementâ€Free Samples for Students

Question: Explain On Tanna Coffee Television Advertisement? Answer: Introduction The study is focused on building a storyline for television commercial of Tanna Coffee in Australia. It can be said that the television commercials are responsible for building a connection with the audience and the brand. Without the connection, a brand cannot exist in the market. There is a difference between a memorable commercial and an effective commercial. The target of the study is to formulate a storyline for Tanna Coffee in its television commercials. Storyline for Tanna Coffee television advertisement A unique storyline will be formulated for Tanna Coffee. Modern commercials usually tell a story instead of focusing more on the product. The story will itself portray the importance of the product in the life of the characters of the commercial. The aim of the storyline of the commercial is to create a connection between the audience of the commercial and the product i.e. Tanna Coffee. The storyline of Tanna Coffee is based on the flavour of the fresh brewed grounded coffee on the life of a young adult who gets de-motivated and frustrated in his daily work life (Dowd 2013). By experiencing the aroma, flavour and taste of Tanna Coffee, the young person gains energy and proceed with his hobby i.e. painting. After certain period of time, he got success in the world of painting while achieving the dream of his life. The storyline will be illustrated in 60 seconds of time. Within this time, the message of the brand is illustrated without compromising the quality of the content of the adve rtisement (Greenfield 2014). Execution of the advertisement The advertisement team of the marketing department of the company will execute the advertisement of Tanna Coffee. The advertisement will be the continuation of the theme chosen by the earlier television commercial of the brand. The continuation will help the target audience to relate them in the message provided by the brand to the target customers. A company cannot change its theme in an advertisement in a same product. Since, the variant of the coffee is same, hence the theme or the brand tagline or slogan will be the same (Oscario, Sriherlambang and Akbar 2017). Only the way of illustration can be different that can be illustrated using a clear marketing strategy. Within 60 seconds of time, the storyline of the flavour of rich brewed grounded Tanna coffee changes the life if the young frustrated character while understanding his dreams and aspirations should be focused. The way of execution should be clear, crisp by putting emphasize on the visual techniques used by it in the tele vision channels like Television Blong Vanuatu and Komuniti Akses Media (Newcomb 2014). The advertisement will be broadcasted in the evening time between 7 to 10pm in the channels. The advertisement will be executed by following few steps such as slice of life, lifestyle, spokesperson, testimonial, product symbols, image, demon, musical or scientific approaches. However, it can be said that the techniques of spokesperson will be used in the advertisement. The celebrity chosen by the company will be the main character of the storyline created for Tanna Coffee. Tanna Coffee will execute the advertisement within the specific budget and it will be broadcasted by displaying the message of the brand to the viewers of the advertisement. The advertisement has a single character i.e. a young man who is frustrated of his regular life. In the background it is showed that the man has a passion of painting. The ambition of painting is there in the back of the mind. There is no dialogs in the advertisement. The whole advertisement concept is shown as a background memory recollection. After that, by drinking Tanna Coffee, one certain morning, the character realises that he should do with his passion so that in his old age he could not regret about the dreams of being a painter. The coffee is responsible for bringing energy of going with the passion rather than living a life which is not a choice of him. Conclusion It can be concluded that the unique storyline for the brand is formulated in order to increase the brand awareness among the target customers. The main aim of the television commercials is to reinforce the message of the brand in the minds of the target customers. The advertisement of Tanna Coffee will be executed in a way so that the target audience can remember its message for a long time. References Dowd, T., 2013.Storytelling across worlds. Focal Press. Greenfield, P.M., 2014.Mind and media: The effects of television, video games, and computers. Psychology Press. Newcomb, H. ed., 2014.Encyclopedia of television. Routledge. Oscario, A., Sriherlambang, B. and Akbar, A., 2017. Building a Positive Brand Image Through Advertisement.Advanced Science Letters,23(1), pp.207-2